A Finnish Family Business, Global Networks, 90 Years of Experience
For us, a century is just the first step
Salomaa Group’s first company, SEK, was founded in 1935. Over decades, we’ve developed our expertise and companies by anticipating evolving client needs—looking beyond quarterly results. We’ve embraced bold renewal and a strong sense of responsibility. Today, our group includes Dagmar, SEK, Quru, Kaski Creative Agency, RADLY, and the parent company Salomaa Yhtiöt. The Group is owned by the Salomaa family, now in its third generation.
A Finnish family business with global networks
We accelerate the international growth of Finland’s most iconic brands and support global brands’ success in Finland and nearby markets. Using data and technology, we identify the market areas with most potential and help understand what kind of content resonates across cultures. Our in-house experts are supported by the world’s leading partner networks.
Salomaa Group Key Figures
€205 million
Revenue
(September 1, 2023–August 31, 2024)
€36.9 million
Gross Margin
(September 1, 2023–August 31, 2024)
372
Employees (September 1, 2023–August 31, 2024)
Board of Directors, Salomaa Yhtiöt Oy
Ossi Pohjola (Chair), Tomi Salomaa, Klaus Salomaa, Kirsi Harra-Vauhkonen
Growth and Partnerships
Our group evolves with the needs of our clients, with a focus on both the present and the future. Over the decades, companies have been founded, closed, or merged—and the best international partner networks selected for our clients. Here are some of the highlights from our first 90 years:
1935
Jorma Suhonen, Holger Erkelenz, and Aarno Knuus establish a design studio named SEK. One of the first clients is Aero, now Finnair.
1941
Aarne Salomaa is appointed CEO of SEK. The studio begins to grow into an advertising agency.
1973
Dagmar Oy is founded from SEK’s administrative unit. Its bold media agency model transforms the entire industry.
1987
SEK partners with the global GREY Group.
2001
Dagmar signs a cooperation agreement with the international Starcom media agency network.
2016
Quru, founded by pioneers in digital marketing and analytics, joins the group. It now has offices in Helsinki and Turku.
2016
Adsek, founded in 1980, is rebranded as Kaski Creative Agency. Kaski now operates in Tampere, Turku, and Helsinki.
2017
Dagmar signs an agreement with the international Publicis Media network and gains clients from both the Starcom and Zenith networks.
2023
Dagmar celebrates its 50th anniversary.
2025
SEK celebrates its 90th anniversary.
