An international top school of marketing arrives in Finland (24.02.2010)

Press Release 24.2.2010

The highly valued Swedish marketing school Berghs School of Communication starts operating in Finland in the spring.  The seat of learning, founded in 1941, stands out from other offering in the field by its practical and inspiring approach.  Last year, Berghs was named Future Lions School of the Year at the Cannes Lions Festival.

“Several marketing professionals come from Finland to study at our school every year.  Now we want to provide our best courses and high-level training in Helsinki, too”, says Pär Lager, CEO of Berghs School of Communication.

The school has selected Salomaa Yhtiöt as its partner.  “We wanted an associate with an extensive experience and profound insight into the needs of Finnish business”, Mr. Lager explains.

 “During the discussions we soon realized that we share the same values.  The most important reason, though, for entering into the partnership was that there was no equivalent for Berghs School of Communication in Finland, and we believe that there is a lot of demand”, points out Mirjami Mäkinen, CEO of Salomaa Yhtiöt.

The offering of Berghs School of Communication is intended for the whole marketing and communication industry in Finland.  Well-known Swedish business experts will mainly be in charge of coaching.  The courses are designed around international success stories, like Absolut Vodka, IKEA and H&M. The programs are continuously evaluated and redeveloped accordingly.  They offer the most topical insight and learnings, as well as business cases from Sweden and around the world.  Students are selected through an application procedure.

The operations of Berghs School of Communication will be kicked off in a breakfast seminar for professionals in Helsinki on Wednesday, 24 March.  Digital Management, the first course to be arranged at the beginning of May, will be an extensive and real-life training package.

More information:
Pär Lager, CEO
Berghs School of Communication
Tel. +46 8 587 550 90
par@berghs.se

Mirjami Mäkinen, CEO
Salomaa Yhtiöt
tel. +358 400 606 491
mirjami.makinen@salomaa.fi

Berghs School of Communication
Berghs School of Communication offers strategic and creative educational programs within marketing communications at several levels and formats. We offer Professional Diploma Programs and an International Bachelor Program for full-time studies, more than 80 part-time courses, and customized programs for corporate clients. Every year about 3000 people study at Berghs in one type of program or another, either in Sweden or abroad.
www.berghs.fi, www.berghs.se

Salomaa Yhtiöt
Salomaa Yhtiöt is the leading group of companies in the field of marketing, marketing communications and consulting services in Finland.
www.salomaa.fi

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