Sami Lanu becomes Digital Strategy Director at SEK (29.09.2009)

Press Release 29.9.2009

Sami Lanu, a digital marketing expert, has been appointed Strategy Director at SEK.  He will also be responsible for SEK Demo, the new development incubator of digital projects.  Sami Lanu has been previously known as development manager at YLE’s New Services, and he moved on to SEK from advertising agency hasan & partners.

Sami Lanu will be responsible both for consulting SEK’s clients on digital strategies and internal development projects within the group.  Among the first projects is the incubator SEK Demo,  which aspires to develop and test new digital concepts for clients and the whole industry. Apart from SEK, the incubator will make use of the resources and knowledge of its Salomaa Group affiliates, Dagmar, Adsek and Mediacom.

“At Demo we will process concepts up to a demo stage so that new insight can be refined for our clients, for the media or for other interest groups.  It is our goal that Demo will provide concrete examples and inspire all marketing, instead of empty talk and digital jargon “, says Sami Lanu.

Members of SEK Demo will be selected for each project, and the projects will make use of agile working methods and network with various players in marketing and media.

“In theory, digitality is already a self-evident part of marketing but in practice we are far from putting it into efficient use.  For example, best marketing solutions, from consumers’ point of view, are services that engage users into improving them”, Sami Lanu tells.

More information:
Sami Lanu, Digital Strategist, SEK, tel. +358 40 772 3454, sami.lanu@sek.fi

SEK is the leading group of companies in the field of marketing and communications in Finland. It comprises SEK & GREY, an advertising agency that builds international brands; GREY DIRECT & DIGITAL, which concentrates on customer relationship marketing; SEK PRO, specializing in advertisement production and serving medium-sized advertisers; SEK POINT, a production agency; GCI, with a focus on PR-marketing and communications; and Perfecto, a management consultancy concentrating on communications. SEK is owned by Salomaa Yhtiöt Oy and Grey Global Group.

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